IGBO SONGS PLAYED IN THE WEDDING PARTY NIGERIAN MOVIE SERIES
The series of portraits are of protestant secondary school girls in Mbandaka, the Democratic Republic of Congo photographed by Eliot Elisofon in 1972. The blue dresses with threaded hairstyles are a direct reference from the iconic portraits called Congo High, Class of ’72. The campaign focuses on the scenes when Tiwa and the group of women wore blue and white-collar dress uniforms while rocking threaded hairstyles, black shades, counting naira, and working as seamstress sewing Ankara fabrics in a factory. The campaign is a remake of Tiwa Savage’s 49-99 music video originally directed by Meji Alabi of JM Films and a single cover originally photographed by TSE. Thank you! ” and Instagram saying “Brilliant”. “It must have taken so much to re-create this. Tiwa Savage has also seen the campaign with her reaction on Twitter saying, She has a UK Music Video Awards nomination for Best Styling in a Video and Best R&B/Soul Video – International. Tiwa Savage’s “49-99” music video currently has 11 million views and counting on YouTube and two nominations for the 2020 UK Music Video Awards. We can’t sit on our old glories and expect things to change for the better.” The song encourages the young to put down the sense of inheritance and work for what they desire in life, for a better tomorrow. I wanted a title that could be a conversation starter. “I wanted my first global single to have a message that we are suffering and smiling, and music is a powerful tool. It also shows the economic growth imbalance with the rich getting richer and the poor getting poorer.ĭuring her 49-99 London listening party last year, Tiwa said:
This is a direct reflection of the poor economic conditions predominant in Nigeria. 49-99 references a transit bus, known in Nigeria as a molué, which originally seats a maximum of (49 passengers), but often has twice that number (99 passengers). The song and the popular phrase refer to the hard life many Nigerians endure. Releasing the Tiwa Savage 49-99-inspired campaign Halloween 2020, was the perfect time to raise more awareness and create more dialogue around a movement that deserves attention.Ĥ9-99 is a phrase coined by Fela Kuti in his 1978 hit song, “Shuffering and Shmiling”. Nikki Billie Jean and All Things Ankara presents a Tiwa Savage 49-99-inspired campaign bringing awareness to the #EndSARS movement in Nigeria and the poor economic condition of Nigerians, Africans, and Africans in the diaspora endure with police brutality.
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